The Brian Wright Show

The Six Attitudes of Artificial Intelligence & Learning to Lead the AI Revolution

• Brian Wright • Season 9 • Episode 140

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🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! #artificialintelligence 

Today's Episode

Imagine code being written right now that could either transform a patient’s outcome or make your role feel obsolete. That tension sits at the heart of our conversation as we explore how AI acts like a mirror, revealing six human attitudes that determine whether we build a stronger future or get sidelined by fear and delay.

We dig into innovators and early adopters who turn AI into leverage—automating notes, freeing treatment coordinators to sell, and scaling follow-up—while skeptics and laggards wait for perfect proof and lose time. Drawing on vivid examples from aviation, we look at why Navy pilots are barred from touching controls in zero visibility and how synthetic vision and guided approaches have slashed human error. The takeaway is simple and uncomfortable: AI won’t replace you, but the professional who uses AI will. That single belief shift changes how we lead teams, design workflows, and compete.

We also map the utilitarian, the neophobe, and the ethical watchdog—three stances that each carry benefits and risks. You’ll see where efficiency thinking can stall transformation, how fear of losing “craft” can actually block creative time, and why ethics and privacy matter without smothering innovation. To make it practical, we share high-impact starting points inside a private practice or any service business: AI transcription and summaries in consults, smart monitoring that flags exceptions, proactive outreach cadences, and team routines that keep humans focused on empathy and high-value decisions.

Close by taking our quick attitude quiz to pinpoint your bias and choose your next move. If you’re ready to lead in a world where invisible AI already touches search, streaming, and safety, this is your playbook. Subscribe, share with a colleague who needs a nudge, and leave a review to help more owners and clinicians turn AI into an advantage.


SPEAKER_02:

Right now, there is a piece of code that is being written that could either cure your greatest illness or take your job away by Monday morning. But the most interesting thing about artificial intelligence is not the software, at least I don't think. It's the way it acts as a mirror. And when you look into this mirror, do you see AI as a savior, a tool, or a threat? Well, today we're going to explore the six human attitudes that will decide whether or not AI builds our future or breaks it. And I've been taking notes now for a long time, and I've categorized these attitudes into six of them. And I want you today to identify where you're at because it will dictate whether you thrive in this digital transformation or get left behind. And when I talk about AI building our future or breaking our future, I'm also going to be talking about the single most important thing that you must understand about artificial intelligence that will literally decide whether you lead this digital transformation or get left behind. So if you're ready to kick off season nine, let's go.

SPEAKER_00:

Welcome to the Brian Wright Show, a podcast that transforms the lives and businesses of all entrepreneurs, but dedicated to doctors that own their own practice. And now your host is a husband, father of two, founder and CEO of New Patient Group in Wright Show, and a business consultant and speaker for Invisalign, Orthofy, and others, Brian Wright.

SPEAKER_02:

Hey everybody, welcome inside the studio to the very first edition of season nine. If you're watching on YouTube, hey there. If you're listening on all the audio experience channels, hey there to you as well. You all have my word that this is going to be the best season yet. There's multiple reasons for that, and I'm going to talk about it here in just a minute. Some questions that I have had, I'm going to kick this off with a little homework, if you will, set us up for success. I have had a lot of questions as I have been around the country speaking by people since I changed the name from the New Patient Group podcast to the Brian Wright show. I have had a lot of questions from executives with a line from OrthoFi, from dental monitoring, from many other companies, as well as reps are like, hey, are you leaving us? Are you trying to go outside the doctor industry, the orthodontic industry, the healthcare industry? What's going on? I said, no, no, no, no. I'm not going anywhere. Our niche is still doctors that own their practice, you know, the private practice owners. And that's still our niche. It's always going to be our niche. We are not going anywhere. I change it for a couple of reasons. One, I have multiple companies. So calling it the new patient group podcast, when I also have WriteChat, I have recently bought an AI company and I'm going to be doing more and more stuff with that. It just didn't make sense to have it called the New Patient Group Podcast when I have several companies. So that's one. Two, I don't want a name of the podcast to automatically turn off entrepreneurs that this podcast helps tremendously. It doesn't matter what kind of business you have, what you sell, as many of you all know what I teach on here is you are all you are all a people first business, no matter what you sell. So what we talk about on here can help every entrepreneur on the planet. And it does, as we have as we have many different business owners, entrepreneurs that listen to this show. Now, if you're new to this podcast and you're not a doctor, I am still talking to doctors on this podcast. That is not going to change. I always bring the topics back to the private practice owner, or really any doctor, whether you're private practice or not, but this certainly is dedicated to the private practice. These topics will all relate back to the practice, the business environment, right? But anybody that has any imagination whatsoever can get helped. This podcast will help. So I was telling these people, I just don't want a restaurant owner to see new patient group podcasts and automatically not click on it thinking that it's not going to help. All right. But just as the new intro from season nine talks about, you are our niche. You are our family. I dedicate this podcast to the doctors, to your teammates, to all your family members, and the goal of transforming your life and business. And just always remember that. So I am going nowhere at all whatsoever. Now, the format of season nine, let's talk about this a little bit. There's going to be one longer, more in-depth episode like today, every single month. And I'm also going to then follow that with what we're going to call private practice tips. All right. Now, that is a kind of a quick tip episode. That's going to be an episode that is going to be under 10 minutes almost always. My goal is to get it closer to probably five or six minutes than 10, even, but call it 10 minutes or under. That's going to be the second episode of every single month. Now, sometimes though those quick tips are going to be a follow-up to the longer episode of the particular month that it's in. Not always. A lot of times, those are also going to be reviews of podcasts I've done years prior, seasons prior. What they're also going to be is maybe something that's going to be looked to the future, right? Maybe something that I haven't done, but I'm going to do in more of a longer depth episode in the future down the road. Always I already have a few of those shot, and I think it's going to give you really great information in a short amount of time. Now, what I'm also going to be doing this year is more action items. Like at the end of this episode, which is going to be a little bit of a longer, more in-depth episode, like I was talking about, there is going to be very specific actionable items. A lot of times, like today's episode, there's going to be quizzes that's going to go over to help you identify what attitude are you of the six artificial intelligence attitudes. And I think it's going to be really cool because we're going to be able to do that. And then our mastermind group, we're going to be able to come together. We're going to talk about these things amongst many others. I love the topics. I already have this season mapped out. Some of you may be laughing because you know I don't ever follow the roadmap, right? But I do have it mapped out, and I am extremely excited about the topics. It's going to be some really good stuff. And yeah, I'm going to punt on a lot of them, do other stuff that may be more relevant. But this season is going to be awesome. Make sure to always listen to the entirety of the episode to make sure you get these action items, these quizzes. Maybe there's going to be more on-demand courses that go along with these things like that. Very pumped. Now, one more thing before we dive in. Dr. Glenn Krieger, as all of you know, I've been on his podcast before. They repurposed it on their greatest hits list. So I've actually been on it twice now. I have scheduled, he and I chatted on the phone the other day. He's going to have me on again. We're going to talk about some really cool things. Many of you know he's had orthopreneurs for years, and it was a huge, huge event in the orthodontic space. And I told him on the phone, man, you should be very proud of yourself for building something that big with such a huge following. Well, last year, orthopreneurs was the last year that they had it. They're not doing it anymore. And our full team iconic event, I want all of you to make it a priority to come in September to Nashville to this full team event. It is unlike anything else. Invisalign is sponsoring it, Orthophy is also sponsoring it. We have some others that are knocking on the door. And the feedback of Iconic has been there is nothing else like it. It is very, very worth your team and you showing up to the iconic event in September in Nashville, Tennessee. And Dr. Glenn Krieger is going to help us talk about that. We're going to talk about it on the podcast. I'm going to be on mid-January, if you will, in this podcast. I don't know when it will launch, but that's when we're going to record it. So a lot of really, really cool things happening and wanted to kind of give you that framework. And now it's time to dive in. The six artificial intelligence attitudes and learning to lead the AI revolution. Man o man, this is a topic that I am excited to dive into because so much of AI and the successes you're going to have or the lack thereof, so much of it is your mindset, is your bias around it. And what we're going to be talking about today is a way for you to identify what type of attitude do you have towards AI. And as I said in the intro, you know, one minute we're using AI and it makes us feel like a genius. And then the next day you wake up and all of a sudden AI is going to take over the world. You're going to be fired. Your job's going to go down the toilet. All of that stuff. So it's hard to, it's hard for a lot of people to go, okay, is this a great thing or is this a disaster? Where is it? Well, you're going to find out today which attitude that you fall into. And there's a very specific point that I want to make along with this episode. And this episode could easily be a six-part series, but where I just decided not to. We may revisit it later on. Maybe the practice, the private practice quick tip episode later this month, maybe a review of this to break it down. Whatever it may be, we'll see. But these are really important because today I'm going to make a point. No matter where you are in these six attitudes, no matter where you fall in, there's one critical piece to artificial intelligence that you must know. You absolutely must know and take home the lesson that I'm going to be talking about today. And that's really where I want to start today. And then we're going to be diving into these six different attitudes. My neighbor, Mike, you have heard me mention him on this podcast before. Navy guy. Now he's very high up, government ranked. His wife is as well. And they're very intriguing, become very good friends of ours since moving to Colorado Springs. And really intriguing careers. I love picking their brains on a lot of stuff. We talk leadership and a lot of stuff. And many of you out there know how much I love to fly planes and how into it I am. And something that is really neat, but it'll show you how scary AI is and how much it's taken over cockpits is on the fighter jets coming into the aircraft carriers. He and I were talking one day and he brought this up to me. I actually didn't know this. I knew AI just from flying my own planes and looking at commercial jets and things like that. I understood this. But he mentioned to me something that is like, I can't even, I mean, I can't even believe it. Where the fighter pilots now coming in on the aircraft carriers, if you're coming in in weather, right? IFR conditions, you're coming in in the soup, you can't see anything, you're embedded in clouds. The military pilots, the Navy pilots, now hold on to the handlebars up on the roof of the planes, and they are forbidden to touch anything in the plane, meaning that the artificial intelligence does 100% of the work outside of the communication with the tower, the aircraft carrier, things like that. So the only thing the pilot is doing, as you watch me on YouTube, as I'm holding the handlebars here, the only thing the pilot is doing is the communication piece with the tower and all of those things. Now, if the Navy pilot makes any kind of input whatsoever, they immediately lose their wings and they are grounded. So you think about no matter the turbulence, the weather, the waves, the bumpiness of the boat coming in, of the aircraft carrier coming in. When you're in the soup, the Navy now trusts the artificial intelligence on board with these jets more than the most trained fighter pilots in the world. And what you all need to understand is that AI is here to stay. It is going nowhere. So as we go through these six attitudes and you identify where you stand, regardless of where you stand, you must understand that artificial intelligence is here. And I call it invisible AI. And I'm gonna have another show on this. I actually hope it's this season because I've been wanting to do it for a while. And really the premise of invisible artificial artificial intelligence is how it's all around us in our lives, and a lot of times we don't even understand it. It's in our cars, it's when you're watching Netflix, it's when you're doing Google searches. There is artificial intelligence running in the background in so many things that we do every single day and we don't even realize it. And a lot of times, you know, maybe you fall into the skeptic or the gloom and doom that we talk about today. Maybe that ends up being your attitude. A lot of times you actually may love the artificial intelligence in this invisible world, like it's helping you, and but you don't even realize what it's doing. So you don't even look at it as artificial intelligence. But here's a situation where the fighter pilots, the highest trained pilots in the world, the Navy will not allow them to make one manual input on the airplane as they're coming in for landing on the aircraft carrier. And if they do, they immediately lose their wings. Now, a lot of people listen to that, and this is where you're gonna find out. I'm gonna do the quiz at the end. And as I go through these attitudes, there may be some of you going, dude, that's freaking awesome. And that's actually how I feel about it. I feel about that it enhances the human interaction, it makes us better. And a lot of people are gonna look at that and go, dude, you're crazy. How does it make us better when the human isn't even involved or is involved much less? Right? And and how is it gonna make us better when it replaces pilots? And just like I hear doctors out there ask me all the time, this was especially true, you know, back when I spoke for dental monitoring and my relationship with Invisalign, I don't speak with dental for dental monitoring anymore, but they would have me speak on this a lot. And it was all the human bias and things around why people don't use remote monitoring and things like that. And honestly, it's not just dental monitoring, it's whether you're using Invisalign's, whether you're using GRINs, DMs, whatever it is, the bias is the same. And I would get asked the question by audience members, but I would also be told to talk about this topic is is AI going to replace the doctor? And my conclusion from the beginning, and it's still the same, is absolutely not. I don't believe it's gonna replace the pilot either. However, what I do think is gonna happen, and this is what you must all understand if you want to truly lead this digital transformation, this digital age that we have already entered and are only gonna be going deeper and deeper and deeper. 100% you must understand that one, it's not going anywhere. No matter how you feel about it, it's not going anywhere. And two, it's not gonna replace you. But the business owners and the doctors that use AI, those people will replace the doctor. Those people will replace business owners in other industries. So you see, it's not the AI that's gonna replace you. It's the people that use the AI to their benefit that are going to replace you. That right there will literally determine whether or not you are gonna lead this digital transformation or be left behind. You've got to be using it in different ways. And there's so many, regardless of how you feel about it. Like in your exam room, it is so outdated for you and your treatment coordinator, obviously, especially the TC, to be sitting there taking notes. There's AI tools that will do that for you. And this is why I love it, because it allows your treatment coordinator to do things that are far more productive, that move your business and your practice forward rather than just keeping it open today. So it takes some of those tasks away. So let's dive in to these six attitudes. And I just think this is I think this is so cool. Because like with anything, when used properly, it's great. If you use it improperly, it can be dangerous. That's kind of how I feel about it. And the very first one, and and this is the innovator, and and honestly, so the the innovator and the early adopters are our clientele. I I get asked a lot, like, what's the age? We actually we hired a marketing company that's going to help us promote iconic in in September. And and part of the discussion topic during onboarding with them is, you know, who's your demographic? Is it men? Is it women? Is it younger people? Is it older people? And I said, no, it's it's it's pretty much if you look at the bell curve, the vast majority of our clients are the innovators and the early adopters. If you're not familiar with the bell curve, you need to look it up because it's important to run a great business. It's important to understand where you fall in the bell curve. I am going to be having podcasts episodes about it in the future. I don't know if it's this season or not. But studying it is important. And the innovator typically falls in the 2.5%. It's on the far left of the bell curve. And it's about 2.5% of the population makes up the innovators. Now, about 12 to 13% of the population that sits right next to the innovators on this bell curve makes up the early adopters. Right. So you have people that are constantly creating things or constantly putting in new ideas, like Elon Musk would obviously fall into the 2.5% of innovators. Right now, the early adopters are ones that will jump on things right away. Right. If a brand new iPhone came out for the first time ever, they're the first ones to go buy it and they'll stand in line for hours when they could have just shown up a couple weeks later to buy it. That kind of thing, right? Easy to understand. That typically makes up our clientele. Now, if you look at the bell curve, the majority of people that sit in the middle, it's about 68% make up the majority. They typically wait until the early adopters have bought something or done something. They typically ask those early adopters, how did it go? And if the early adopters say great, then that's when the majority start slowly but surely buying in. And then you have the laggards on the far right. And I'm not going to go any more depth on the consumer bell curve. That's going to be a podcast for another time, something I want all of you to study. But my point of bringing that up is the 2.5% of innovators and the 12 to 13% of the early adopters make up the new patient group clientele. And that makes up the men and women of all ages, because you can be 75 and be an early adopter. You can be 20 and be a laggard. The age typically does not have anything to do with it. And the innovator looks at things like the future is now. I want to tackle it. And I view AI as just good. Overall, it's good. And they are early to adopt it. They use it from for everything, from coding to meal planning to whatever. They may write a poem, they they whatever it may be. This is the innovator, and this is the bucket that I put them in.

SPEAKER_01:

I can't even imagine my work life or my office without their support and the group support that I have. It's unlike any other Facebook group or study club. I mean, these are the top 1% of thinkers. And I think at the end of the day, in order to really excel in this field that has become so commodity based and there's so much competition. And there's corporate and there's private, and there's all these different people that are popping up all over the place. There has to be something that differentiates yourself from the rest of the people. And MPG is really, really good about making sure that your biggest competitor is yourself and looking within to really make sure that at the end of the day, you are looking at only your business and within your four walls to make sure that there is an influx of fans that come to your practice, that it's self-sufficient, and that you're getting the most out of it of your practice. And that translates into your personal life as well. So if your personal life is kind of in shambles, then I feel like MPG is also a great opportunity to find people where you've had that work-life balance where you can make sure that both sides are equal and both progressing. So without MPG, it's hard to even imagine finding a group that is able to help us in all stages as well of growth. I mean, we have people that are well seasoned and we have people that are just freshly out. So the collaboration and the mutual mutuality between us has really helped not only myself, but my team members and those that I interact with on a daily basis.

SPEAKER_02:

And make this a year, everybody, that you become a part of the biggest and best thinkers, regardless of age. We have people that opened their practice yesterday, all the way to the biggest names in orthodontics and beyond and every stage in between. And the focus is around life and business. And the two are not separated. Never forget that. So make it a priority to come to Iconic 2026 in Nashville, Tennessee. I'm going to put the link to early bird pricing is currently going on, as well as some other goodies that you get. You're going to get some free on-demand courses, even a private coaching session. I'm going to put details so you can learn more in the link below. Or or andor become a part of our family, whether it be the coaching, the digital marketing, or the reason I founded this company was a combination of both to let us control every consumer action before and after sale. Become a part of the biggest and best thing going on in healthcare right now. I'm also going to put a link that you can schedule personally with me. I will give you a business analysis. I will go through everything and listen to your wants, your needs, and I will personally prescribe something specific that will help your practice. So you're going to be able to meet one-on-one with a founder and CEO. That's a new commitment that I have this year, is I want to meet with every single prospect to make sure you're a good fit for us and we're a good fit from you. So I want to welcome you into the new patient group family, make it a priority this year. And now let's get back to today's episode. Like this is typically again why, you know, the practices, the doctors that are using us, and this is true for businesses outside of our nits that use us too, they fall into the same one. I get asked a lot, Brian, how in the world, when you didn't even come from Orthodonics, have you created a company that has the biggest name Orthodonists in the industry as clients? Right. From aligned technology faculty to orthofy speakers to other aligner company, you know, faculty to other remote monitoring company speakers, they all use you. And I say to them, it's because those people are typically the innovators or the early adopters. That's what we teach. That's how my mindset is. And I understand how some of this stuff would scare the hell out of people, right? If you're a laggard or you fall into the latter majority on that consumer bell curve, a lot of this stuff scare the hell out of you. But this is why a lot of times the practices that use us, they already have a lot of things going well. We just know how to take it and bring it to a whole new level that they never thought of before. One of the things that was very interesting. So in December, to wrap up my travel, and many of you know in December I kind of hide from public. I'm getting refreshed, I'm getting the next season of the podcast going, kind of refreshing the mind to get ready to be a good coach for all of you. New content, lead our team here with my companies, things like that. And I have to have that kind of that month off. Well, the last trip I took was in Nale to Invisalign headquarters, and there was a lot of consultants. There was a big round table, and it was really good. But one of the consultants, and I certainly wasn't going to bring this up in the room, one of the consultants made a comment of basically we all teach the same thing. And I'm thinking to myself, wow, you all really don't know what we do because we don't teach anything the inside the industry people teach. Matter of fact, when we go into a practice that has worked with an inside-the-industry consultant, we have to literally gut it out and start all over. And many of you that listen to this podcast, you know exactly what I'm talking about when it comes to that. And the innovators and those early adopters use us because we push them to get better. We make them think differently. We give them new ideas. So ask yourself: do you fall into that category? And typically, the innovators, you're going to fall into that category with everything, whether it's AI or some other kind of new idea. Typically, the innovator and the early adopter is the first one to grab it and they look at it as the good. Now, as we move on, this gets more and more away from the early adopter and the innovator and into the majority and the lagger. And number two, I call the skeptic. Now, this person is basically, I need to see proof. Show me proof. Now, when we go inside practices inside businesses, this is the majority of employees, right? It doesn't matter who we've worked with, how proven the idea is. It doesn't matter that anybody that's ever worked for us and or worked with us and stayed with us 24 months has had 12 months of their best revenue streak in a row, that's a hundred percent success rate that we have. Right. But even with that data, even with that proof, the social proof, right, they're still like, eh, I don't believe it. Show me the proof. And those people can be hard because they will typically go and do the idea, but they don't deliver it in a way that makes it work. So because they're delivering it with skepticism, therefore the idea ceases to exist. It doesn't work, and therefore the results don't work. They're like, see, I told you so, right? So these people aren't necessarily afraid, but they're doubtful of the hype. And like I said, that includes us when we go into a practice, but it also includes artificial intelligence, right? I need to see proof. They worry about things like accuracy, hallucinations, and whether it's actually useful. Now, this sometimes can get in the head of pilots. Like if you see a lot of the old, not commercial pilots, but ones that have their private license, are still defaulting to using analog ways to read the instruments after they take off, read the instruments in flight, and read the instruments upon landing. Like because they're not completely bought into the reality that the AI on board, some of even the the some of the most cheap planes, I say cheap, no plane is cheap, but compared to you know the Big Daddies, some of these cheaper planes, the cheap planes have amazing artificial intelligence. When we had our Cirrus SR20, it had incredible artificial intelligence. And now that same plane, the newer version, it has synthetic vision. I mean, the AI inside these cockpits has gotten just absolutely insane. I mean, synthetic vision literally allows you to look at your dashboard and look at your computer screen, and it takes the weather away. And if you just look at the computer screen, now it's a perfectly sunny day. Like it's got technology aboard these commercial planes where the pilots are literally just flying the plane through holographic boxes that are shot up from the ILS landing system, and all you got to do in the clouds is keep the plane inside these arcade boxes and make sure you're lining up the dots, and you're good. I mean, it is just insane how accurate and it is way better than relying on humans. That is one reason why air safety has gotten so great, is because we are not relying on humans nearly as much. Right? There's so many different things humans can screw up, whether it be up in the cockpit or in our lives or as business owners, there's so many things. But if you're a skeptic, you may not adopt these things properly. And just like if you're a skeptic of the idea and you go and deliver it in a way that you're skeptical skeptical, the idea is not gonna work, or certainly not as well. And it's the same thing if you're using the AI inside a cockpit as a pilot, and you're like, I don't know, I need to put my hands on this, I need to do this, I need to turn it because I feel like we're going one way, like you're screwed. Right? And then when you do that, you blame the AI. So that is the skeptic. Now, the gloom and doomer, I call it, and this this is the person that looks at AI and a lot of other things as an existential threat. Right? So they're gonna focus on the alignment problem. And they typically worry about AI surpassing human intelligence and potentially causing society a physical harm. Now, I think no matter where we sit in the this aisle of these attitudes, I think no matter where we sit, like I'm I'm in the innovator and the early adopter for sure. That's how I fall in almost everything. But I'm also not naive to understand that if artificial intelligence is used in a neglectful way, yeah, we could really, really be screwed, especially as it advances. Right? So every attitude can still have little pieces of other attitudes. But the difference is we don't let our bias stand in the way of still leading the change, leading the innovation, and using it to maximize our efficiency, our profitability, our employee and customer experiences, patient experiences, our numbers, and so many other things. So this focusing on the alignment problem and worrying about AI surpassing human intelligence, look, in many ways, AI already has surpassed human intelligence. I've already told you ways in airplanes that it has. Going back to the fact that the highest trained pilots in the world aren't allowed to touch one thing in the cockpit, not one instrument. And if they do, they lose their wings. That would be a definition of artificial intelligence being better than the pilot, especially in the soup. The clouds, you can't see anything. So pilot language is they they call that you're in the soup. If you ever hear me talk about that, that's what I mean. So in many ways it has, but the way I feel about it, and the way I think all of you need to feel about it, is AI combined with human intelligence, used together for the greater good, is how we all need to look at it, regardless of how you feel about it. Because yeah, it has passed in many cases, human intelligence. It's only going to continue to get better, it's not going anywhere. And yeah, it could potentially cause some society or physical harm when used improperly. But what about all the ways it can be used for the good? And the gloom and doomer typically leaves that part out, right? The the doubt and the concern about it passing human intelligence and potentially causing society or physical harm, that bias, that thought process, immediately gets in the way of all the great that it can do. And what happens if you're a gloom and doomer, as I'm talking about this today, this is also how you view many other things. So it drastically affects your leadership ability to make change happen inside your organization. I didn't really say this on the front end, but the more I'm talking today and the more I'm thinking about this, is that really these are the six, these are the six leadership attitudes. Because if you're a gloom and doomer around AI, you're probably like that around a lot of other things as well. And you really need to remember that. And this is why I think it's so cool to be able to help you identify where you sit as a leader in your organization. Now, number four is the you is the utilitarian. So the way they look at it is hey, this is just a tool, right? But but protect the human element along the way. Right. Here's kind of what I mean, right? AI, it's practical, right? But but I'm kind of I'm kind of indifferent to it in the soul of AI. Like I don't really care, right? And and I don't care if it's thinking, I just want it to automate my spreadsheets, right? So what the the problem with this attitude is that you may be more likely to use it than the gloom and doomer. You may be more likely to use it than the skeptic, but you're never gonna use it really to automate things and to really use it to its maximum advantage. Like the like this person is unlikely to use remote monitoring inside the practice, right? Because they're they're looking at, okay, this is the person that would probably use AI to replace the TC having to take notes, right? Because it's automating my spreadsheets, it can automate some of that human busy work, if you will. It'll allow my my treatment coordinator or whatever to be able to focus more on other things, pending treatment follow-up, right? Following up with your sales prospects. But I'm not gonna use it with remote monitoring, I'm not gonna use it in all these other fantastic ways it could help to automate my business and really move it forward and help separate me from the others. Now, the last two, and and I see so you know, in the space we're in, having a niche and orthodontics and other doctors that own their own practice, it's hard. And it's hard because you all as an industry very much fall into the two through six that I'm talking about. You as an industry do not fall into the early adopters and the innovators, right? You want to sit around and ask a thousand questions to get permission from your team. You want to call a thousand other orthodontists and get their opinion on something, rather than stick to your vision and use the companies that are best are most likely to achieve that vision in the best way. That's what you do. You don't ask because the other thing is you could ask three people's opinion. They may say, hey, this idea sucks. But the problem is, is it may have been them that sucked. They may not have implemented it right. Like let's say they used OrthoFi and they didn't use any of the tools and they didn't use it right, right? Or they didn't run a full digital practice with aligners and they're like, ah, visaline sucks, so then you won't do it. But you see that that the information being provided to you is flawed. And that happens so much with these early adopters, excuse me, with the majority that sit in the middle as well as the laggards. Right? You are very, very unlikely to have a vision, stick with the vision regardless of what your peers are doing. Like that is that is a fame, that's Elon Musk. Again, it's the early adopters and the innovators. That's what they do, and that's why they're always ahead. It's why they're always kicking butt. It's why they're the ones coming up with the ideas, the first to try things, things like that. Now, number five is the neophobe. That's what I call it. Now, what's a neophobe? Well, it's a person who dislikes or avoids new things, and this includes technology. This makes up so much of the niche that we're in. Now, if you go outside our niche and help businesses, it's kind of the same thing, right? It doesn't really matter because if you go back to the 2.5% that are the idea people, right? They're the innovators, and then around another 12% that the early adopters, that's not much of the population, no matter what industry you go into. But when you go into an industry like orthodontics, dentistry, plastic surgery, those kind of things, the way your brains work, they're so technical, they're so engineer-like. You try to perfect everything, but what you forget is the people that you are selling to, they're not like that. That is not how they think. It is not how they are. And it just crushes so much opportunity that so many of you have. So the neophobe is typically concerned with the displacement of human creativity in jobs, and they emphasize craftsmanship and the uncomputable nature of humanity. Now, when I get to our quiz a little bit later on, I this is so it's just sticking out to me because I know what the quiz is. And and one of the questions is about if AI wrote a beautiful poem, right? How would you feel about it? Right. And and how your attitude fits into one of these six is gonna dictate how you feel about it. And you have to be so careful, everybody, to not allow that attitude to run your business. You are gonna fall so far behind and miss so many opportunities. And this neophobe, as they think of human creativity, they're not gonna look at AI as a way to enhance it. They're gonna look at AI as a way to crush it, to hurt it. I'm a person, again, if used right, that human creativity is gonna be enhanced through AI. It's not gonna suffer through AI, right? Especially if you use it correctly, right? Using it in your exam room to automate notes, do you think that's gonna take away from your treatment coordinator's creativity? Of course it's not. It's gonna add to it because it's gonna allow them to free up their time. Using the AI inside your remote monitoring to help you scale, to help you free up time, to help you get rid of some of the busy work. Of course that's not taking away from the human creativity. Now, I understand the argument, and one of the things that I've always prided myself in is not letting my bias get in the way of what we teach or letting my bias see from somebody else's lenses. So I totally understand why somebody would think that the AI could displace human creativity. Totally get it. 100% on board. But if that's how you feel and you fall into this neophobe realm, what you can't do is then let AI be non-existent inside your practice, inside your business. Because it goes back to the same thing. If you're if your your bias tends to lean towards it not being something you want to do, then you're not gonna use it for so many great things that it can do. Like regardless of where you fall, and I know it may be scary depending on where you fall in this attitude, but can't we attitude list? But can't we all agree that passengers on airplanes are far safer today than they were 10 years ago because of AI, because computers are running a lot of the things that cause crashes in the past, flaps not being in the right position at takeoff, landing gear not put down on landing. Obviously, a hundred upon hundreds of other examples. See, that's an example of how AI has improved things. Navy pilots coming in with their hands on the handlebars, not touching any of the instruments because it's gotten so great. It's better for these multi-million dollar jets for safety of the pilots, safety of the people on board the aircraft carrier. You come in and wipe out one of those things doing the amount of knots they're coming in on landing, and they come in fast. That's why the hook is there, because of crosswind landings and the waves and everything else. You can't come in slow on those landings. Certainly not as slow as you can commercially. Now, six is the Ethical watchdog. These people, you know, they it's guardrails first, right? Okay, it may be a good idea, but you know, uh that my main focus, you know, is is my bias, right? What about the privacy of people, you know, transparency? They typically believe that the AI can be good, but only if strictly regulated. And I don't understand, I don't understand people who think that the more you regulate something, the more you control it. Somehow that's going to make it better. Because what typically happens, you see this in politics all the time, the more, the more things are regulated, the more you regulate people, the more you control people, right? The less money you have, the less freedom you have, the innovation isn't there as much, uh, you know, the great ideas don't come out as much because you're controlled. And when you're controlled, humans are not designed to be controlled, especially the early adopters and the innovators, which are our biggest following in all industries out there, certainly in our niche in the doctor world. Right. So this ethical watchdog will wait three years to implement anything because they're like, I need to know this is safe. I need to know it's regulated. We see this a lot with crypto. I'm a big crypto guy, as many of you know, right? And and it doesn't need to be regulated the way the government's trying to regulate it right now because it hurts it. It hurts the price, it defeats the purpose of it. And the more it's regulated, right, the more people sell and they get out of it. And it's just a lot of it doesn't, it doesn't mean that some regulation can't help it, but it also does mean that if you over-regulate it, you're gonna screw it all up, right? And and this is true for AI. This is true for things in our personal lives. It's like if you over-control your employees, if you over-control your kids, it's bad leadership. It doesn't equate to your kids growing up being better adults. It doesn't equate for your employees blossoming inside your office. So this ethical watchdog will try things, but they kind of go in kind of like the skeptic with a little bit of a skepticism. And their main focus is not on, okay, I want to see this succeed. Their main focus is, okay, I want to see how we can regulate it more, how we can control it more. Okay, now, just like we talked about on the front end, more action items, more quizzes, more things to do and walk away and make sure that the podcast has an even greater impact on your life, your career, and the business. So let's talk about a quiz. Now, these questions we're also gonna be posting on Instagram. We're gonna be putting them on X, we're gonna be putting them on our website in other places as well. Mastermind group listeners, this is something that will absolutely be a topic. So we're gonna go through these and you can identify to the group where you fall. But now that we went through the six artificial intelligence attitudes, let's take a quiz. Let's see where you fall. Question number one is a new AI tool is released that could do 80% of your job. Your first thought is A, finally, I can focus on the big ideas, right? That would be an example of what the innovator, right? B, I bet it's full of errors and I'll have to fix it anyway. And where does that fall into? All right, C, how long until I'm replaced entirely? So, how would you answer that quiz? A, finally I can focus on the big ideas. I bet it's full of errors and I'll have to fix it anyway. Or how long until I'm replaced entirely? All right, question number two. When you hear about AI safety and regulation, you think, man, it's too late. Genie's out of the bottle. Right? It may be the gloom and doomer. Or you may fall into that category. B, we need strict laws to protect privacy and bias right now. You may fall into the the area where you think controlling everything is somehow gonna do people favors. Right? Or C, as long as it makes my life easier, I'm not too worried. Right? So where do you fall in? When you hear about AI safety and regulation, you think A, it's too late, the genie's out of the bottle. B, we need stricter laws to protect privacy and bias right now. C, as long as it makes my life easier, I'm not too worried about it. Right? Question number three. If an AI wrote a beautiful poem or painted a masterpiece, would you buy it? A. Absolutely. Art is about the result, not the source. Right? B. No. If a human heart didn't feel it, it isn't art. C. Only if I can verify it didn't steal from a human artist first. Where do you fall in there? One more time. If an AI wrote a beautiful poem or painted a masterpiece, would you buy it? A. Absolutely I'd buy it. Art is the result, not the source. B, no, if a heart if a human heart didn't feel it, that is not art. Or C, only if I can verify it, that it wasn't stolen from a human artist first. All right, where do you fall into in that brief quiz? Make some comments in our YouTube videos, everybody, about where you fall into. If respond on Instagram, some other places that we put it out there, Mastermind, make sure to go through that and ready to identify yourself as we talk about this in an upcoming mastermind session. Look, as I told everybody, AI is here to change or here to stay. You have a real opportunity to lead this digital age, but you have to understand, like I talked about, the most important piece of this is you have to be able to remove your bias. And you can't do it until you identify your bias first. And it's one of the big reasons I did this episode to kick off the year. There are so many great things AI can do for your businesses out there, your practices out there, your personal and professional lives. But if your bias gets in the way, you're gonna miss those opportunities. And the biggest lesson, even bigger than what I just said, is what I told you earlier, is that business owners are not gonna be replaced by AI. Doctors listening, you are not gonna be replaced by AI. But what AI is going to replace are those that don't use AI. Understand that it is very important. As I said earlier in this episode, many doctors asked me when I used to speak for other companies that I don't speak for anymore because of my relationship with Invisalign. I used to hear it all the time, as I said earlier. Gosh, is AI gonna replace me? It's gonna replace the doctor. And my answer is always no, absolutely not. But it will, you will be replaced by those who use AI and use it effectively. I hope everybody enjoyed episode one of season nine. As always, please give this a thumbs up on YouTube, share with colleagues, friends, anybody wanting to improve their life, their career, andor their business or practice. Hope you enjoyed it. Audio experience channels, please give us a five star review on the Brian Wright show. Until next time, everybody, make sure we're doing this quiz. Walk away with that as your action item, and we'll see you back again in the near future.