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The Brian Wright Show
Welcome to The Brian Wright Show. A podcast that helps ALL entrepreneurs transform their life and business but dedicated to doctors that own their own private practice.
"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz
"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author
After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.
This podcast falls into three categories and each category has hundreds of amazing topics.
Topic 1 - Leadership & Culture
Topic 2 - Employee Training
Topic 3 - Digital Marketing
Learn invaluable life and leadership lessons to build a better culture. Learn advanced strategies and techniques around sales, hospitality, customer service, psychology, verbiage, presentation, communication and more to grow your business. Learn essential online marketing strategies and techniques to attract new customers, new patients, etc.. Entrepreneurs that learn and implement the above will see an increase in new customers, new patients, sales, revenue, referrals, efficiency and profit, while reducing stress, chaos and ad costs.
For many years this podcast was known as the New Patient Group Podcast. It was dedicated to orthodontists, dentists and other doctors that owned their own business. This is still our niche and we want you to know this podcast is still dedicated to you.
A podcast dedicated to improving the lives, careers and businesses of Orthodontists, Dentists and other doctors that own their own practice. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients. Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more. New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics. This podcast is also for Treatment Coordinators, Receptionists and other employees wanting to advance their career and help the practice they work for thrive.
Invisalign marketing, digital workflow, profitability, sales and growth strategies. Advanced Receptionist and Treatment Coordinator case acceptance training. Advanced training around the customer experience, patient experience, hospitality, sales, verbiage, psychology, presentation and more. Leadership training to create an exceptional culture, training how to run an efficient, profitable private practice that grows revenue each year. Learn the latest digital marketing trends to help new patient acquisition and new customer acquisition.
The Brian Wright Show
When Lack of Passion Undermines Brilliant Strategy - One Major Flaw in your Growth Plan to Fix NOW!
Click here to schedule free consultation with New Patient Group and/or WrightChat
Click here to subscribe and watch on The Brian Wright Show YouTube Station
Click here to subscribe to The Brian Wright Show Podcast
Thank you to our Sponsors
Many leaders chase growth by turning up the marketing spend, tightening forecasts, and demanding tighter KPIs, only to wonder why sales flatten or margins erode. The overlooked truth is simple: people don’t buy numbers, they buy belief. When a team loses conviction in the product, no ad, script, or dashboard can save results. This episode centers on a real moment inside an orthodontic practice where a treatment coordinator quietly admitted she didn’t see what they offered as “needed.” That single belief undermined their ability to charge premium fees, deliver a standout experience, and convert with confidence. The point scales beyond orthodontics to any business: passion fuels pricing power, referrals, and resilient growth.
A single quiet comment can tank your growth. During an onsite training, a treatment coordinator said, “It’s not like we’re selling washers and dryers,” and the room shifted. That one belief—seeing orthodontics as a mere want—explained slipping conversions, pricing pushback, and a team that hit targets without heart. We dig into how conviction fuels sales, why a people-first culture beats a dashboard, and how to rebuild passion so your team sells value with confidence.We walk through the training that revealed the gap, then reframe value with a story of a patient whose new smile unlocked self-belief, career courage, and everyday joy. Whether you run an orthodontic practice, a restaurant, or a software company, the pattern holds: when your team believes the product changes lives, they project energy that customers feel. That energy improves close rates, earns referrals, and protects premium pricing—especially when the economy tightens and shoppers compare more. Tools like outcome simulations and thoughtful financial presentations work best when powered by genuine enthusiasm and clear psychology: what to say, when to say it, and why it matters.This season finale doubles as a leadership playbook. If meetings obsess over production and collections, you breed apathy. Shift the focus to stories, experiences, and innovation. Celebrate transformations, collect reviews and videos, and coach your coordinators and front desk to connect process with purpose. The result is a culture that outperforms campaigns, because marketing becomes an amplifier instead of a crutch. Head into 2026 with a team that believes, a price that reflects your value, and a customer experience that earns loyalty instead of discount hunting.If this resonates, share it with a colleague, subscribe for season nine, and leave a five-star review. Ready to turn belief into results? Book time through the link in the description and let’s build your people-first growth plan.