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The Brian Wright Show
Welcome to The Brian Wright Show. A podcast that helps ALL entrepreneurs transform their life and business but dedicated to doctors that own their own private practice.
"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz
"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author
After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.
This podcast falls into three categories and each category has hundreds of amazing topics.
Topic 1 - Leadership & Culture
Topic 2 - Employee Training
Topic 3 - Digital Marketing
Learn invaluable life and leadership lessons to build a better culture. Learn advanced strategies and techniques around sales, hospitality, customer service, psychology, verbiage, presentation, communication and more to grow your business. Learn essential online marketing strategies and techniques to attract new customers, new patients, etc.. Entrepreneurs that learn and implement the above will see an increase in new customers, new patients, sales, revenue, referrals, efficiency and profit, while reducing stress, chaos and ad costs.
For many years this podcast was known as the New Patient Group Podcast. It was dedicated to orthodontists, dentists and other doctors that owned their own business. This is still our niche and we want you to know this podcast is still dedicated to you.
A podcast dedicated to improving the lives, careers and businesses of Orthodontists, Dentists and other doctors that own their own practice. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients. Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more. New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics. This podcast is also for Treatment Coordinators, Receptionists and other employees wanting to advance their career and help the practice they work for thrive.
Invisalign marketing, digital workflow, profitability, sales and growth strategies. Advanced Receptionist and Treatment Coordinator case acceptance training. Advanced training around the customer experience, patient experience, hospitality, sales, verbiage, psychology, presentation and more. Leadership training to create an exceptional culture, training how to run an efficient, profitable private practice that grows revenue each year. Learn the latest digital marketing trends to help new patient acquisition and new customer acquisition.
The Brian Wright Show
From Resistance to Results: A Real Leadership Makeover
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About your Host
"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz
Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.
"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author
Today's Episode
Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we’ve always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act.
Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle.
This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor’s decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt.
Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.